GCDS „THE MODERN PRINCESS“ STARRING ANNA MALYGON 

After closing the GCDS SS26 runway show, Anna Malygon’s appearance in the new campaign comes as no surprise. The Ukrainian internet It-girl has quickly built a strong fanbase through her instinctive, sexy, and daring online presence — a perfect match for GCDS.

Shot by Jumbo Tsui in Los Angeles, the summer campaign follows a day in the life of a modern princess. Playing dress-up, driving, and fooling around, she appears glamorous, messy, and unfiltered. Set within a dreamy, castle-like world, Anna moves through GCDS’s playful, surreal universe. We see oversized silhouettes, statement accessories, and overall pop-inspired styling by Mari Siviakova.

The campaign successfully explores the contrast between fantasy aesthetics and raw internet culture — and the result is definitely worth seeing.

THE ROYAL D – DIESEL´S DYNASTY CAMPAIGN

Diesel’s new campaign, The Royal D, skilfully balances sophistication and irreverence.
The concept introduces a modern denim aristocracy through majestic family portraits reminiscent of old master paintings. Reinterpreted by Glenn Martens and Christopher Simmonds, the campaign celebrates contemporary freedom, self-expression, and individuality.

The new Made in Italy capsule collection combines Italian denim craftsmanship with modern cuts and design elements, including barrel fits, wide-leg silhouettes, and cropped jackets. Photographed by Johnny Dufort, the campaign captures Diesel’s powerful dynasty while highlighting its adaptability and playful approach to the contemporary world.

But see for yourself.

BULGARI AND THEIR ADDITIONS TO THE TUBOGAS LINE 

Can’t decide between gold or silver? Bulgari has introduced new additions to its iconic Tubogas line, blending the unexpected pairing of gold and steel—two materials that couldn’t feel more opposite. Yet the house masterfully brings them together, merging innovation, traditional craftsmanship, and a strong dedication to timeless design.

The latest collection expands with four new jewelry pieces, alongside two new Serpenti watches, which elegantly coil around the wrist in the signature winding silhouette.

And for those who prefer a more decisive choice, the new additions to the B.Zero1 line reinterpret both yellow and white gold into bold, architectural designs with a refined, contemporary edge.

ARMANI RESIDENCIES 

Armani partnered with Sierra Blanca Estates and Palya Invest to make its first move into the residential market. The Italian brand is planning 33 exclusive residences across a 50,000-square-metre site on the “Golden Mile,” the prestigious coastline connecting Marbella and Puerto Banús. According to Carlos Rodríguez, CEO of Sierra Blanca Estates, the project will “mark a turning point for the city.”

Palya Invest, the project’s second partner, is co-led by tennis legend Rafael Nadal, who previously fronted the campaigns for Emporio Armani Underwear and Armani Jeans in 2011. 

The development consists of a small number of sophisticated buildings spread across a vast landscape, designed to ensure both privacy and tranquility through a careful balance of openness and seclusion. Surrounded by nature, the residences offer panoramic views of the Mediterranean Sea. Along the Golden Mile, architecture, nature, and design coexist in harmony, while the residences themselves reflect Armani’s core values of balance, harmony, and authenticity.

Armani’s vision of contemporary luxury also includes a state-of-the-art spa, a fully equipped gym, a private club, and a 24-hour concierge service. The project is scheduled for completion in 2028.

VOR: PROGRESSIVE RESTRAINT 

Founded in 2010 by Jörg Rohwer-Kahlmann and Andreas Klingseisen, VOR emerged from 1980s and 1990s street culture shaped by hip hop, techno, skateboarding, and graffiti. The Munich-based founders see sneakers not just as functional objects, but as markers of identity and cultural belonging.

Drawing on Rohwer-Kahlmann’s experience at PUMA and Klingseisen’s entrepreneurial background, VOR translates streetwear references into a refined, enduring design language. What started as sketches and prototypes in a Munich apartment developed into a brand defined by precision, restraint, and material quality. At its core, VOR follows a philosophy of “progressive restraint,” focusing on clean silhouettes, balanced proportions, and carefully selected materials rather than logos or seasonal trends. The result is a focus on longevity in both design and construction.

Today, VOR produces its sneakers in Portugal with specialised manufacturers that share its emphasis on craftsmanship, sustainability, and responsible production, positioning the brand between street culture, contemporary fashion, and product design.