During WorldPride Amsterdam 2026, Levi’s® once again expressed their ongoing support for LGBTQIA+ communities. Through a series of collaborations with local organisations, artists and creators across the city they celebrated this years pride – full of colours, love and courage, which becomes even more crucial after the tragic attack on Berlin´s CSD a week earlier.

Through the lense of Dustin Hanke we get to re-experience this beautiful celebration from the Canal Parade over various cultural programmes to creative workshops. As an Official Sponsor of the event, Levi’s® partnered up with Youth Pride to create a Canal Parade boat inspired by Amsterdam’s cycling culture and the idea of moving forward together, with queer youth and creatives taking the spotlight.  Other collaborations included iconic Athenaeum Boekhandel and Creatives from the city.

Beyond the parade, Levi’s® made sure to adress all different members of the community: A Pride-themed bookstore installation, the Pride Biker Salon, and the Pimp My (P)ride customization experience at Pride Village offered opportunities for people to engage with the campaign in more personal ways. Inspired by the history of queer motorcycle clubs and their role as symbols of chosen family and resilience, the Levi’s® Pride 2026 collection also continued the brand’s support for LGBTQIA+ rights through its annual donation to Outright International.

But see for yourself!