The central element of the occasion was an exclusive editorial produced by Numéro Berlin specifically for the launch. For this occasion photographer Thomas Hauser reunited with the magazine to capture model Nicole Atieno wearing selected pieces from the capsule, with styling by Götz Offergeld, founder of OOR Studio, and artistic director of Numéro Berlin. Through the editorial, we explored the versatility of the silhouettes and the different possibilities for individual styling, adding our own visual interpretation of the collaboration. In this way, the resulting black-and-white photographs were exhibited throughout the gallery, instead of remaining confined to the pages of the magazine, turning the editorial into an integral part of the event itself and an experience that guests could immerse themselves in. The setting reflected the aesthetic of the collection, with the gallery space styled predominantly in black and white, from the floral arrangements to the overall presentation.

Beyond the event, the collaboration brings together two distinct approaches to contemporary dressing. While HUGO draws on its established expertise in tailoring and construction, Entire Studios introduces a more experimental perspective on proportion and silhouette. Founded in 2020 by New Zealand born designers Dylan Richards Diaz and Sebastian Hunt, the young label has developed a distinct aesthetic shaped by its monochromatic color palettes and oversized proportions. Particularly known for its signature „Heavy“ series, the brand explores exaggerated silhouettes through substantial fabrics and carefully considered construction of shape. For HUGO, the collaboration reflects the brand’s evolution towards a more directional perspective on tailoring. While it remains rooted in the craftsmanship and precision, HUGO increasingly explores more relaxed silhouettes and a versatile approach to dressing. As Marco Falcioni, Creative Director at HUGO BOSS, explains: „We wanted to explore what contemporary tailoring can become when you approach it with a different mindset.” It is this shared interest in rethinking established ideas of dressing that forms the foundation of their collaboration.