COLLINA STRADA X DESIGUAL : METAMORPHOSISTER

Collina Strada and Desigual are a perfect match. The one brand acts as a platform not only for fashion, but also for social change, sustainability and inclusion, while the other is constantly renewing itself and is known for its use of color and prints. They now present their joint collection “Metamorphosister”, a collection that celebrates change, courage and fun. Mainly biodegradable, recycled and organic fabrics are used, and artificial intelligence has played an important role in the graphic design – breaking away from the conventional in every way. Uglyworldwide plays an important role in the campaign, who is a perfect starring role for a world of fantasy and experimentation. The collection is now available in selected stores and in the Desigual Webshop

DKNY x Zalando: “Heart of New York Capsule”

To celebrate the launch of DKNY’s “Heart of New York Capsule” Spring 2024 collection, DKNY and Zalando hosted an intimate cocktail event at KINK Bar Berlin, with Dj Sets by JADA and DYLAN ALI. The collection is set out to capture the hearts of a new generation and was unveiled with their global campaign talent Kaia Gerber who injects a fresh vitality, ushering in a transformative phase of iconic American style with a New York edge. The collection will be available on the Zalando and DKNY webshop.

LOEWE’S NEW PAULA’S IBIZA PARFUM AND THE NEW CAMPAIGN STARRING TAEYONG

LOEWE adds a new fragrance to it’s Paula’s Ibiza line and introduces a new campaign starring K-Pop sensation and LOEWE Global Brand Ambassador, TAEYONG. The fruity, woody and ambery scent for men and woman debuts as the first Eau de Parfum in the range and is suffused with playfulness, fun, and experimentation. Inspired by the intriguing spiritual awakenings of cosmology blended with the earthly pleasures of psychedelia, LOEWE Paula’s Ibiza Cosmic EDP evokes a compelling atmosphere of curiosity and wonder. The images and video, with creative direction from LOEWE’s creative director Jonathan Anderson, feature TAEYONG in playful moments, showcased on minimal sets juxtaposed with colourful backdrops – tactile layers and time stamps of curation within an image. 

RIHANNA BRINGS FENTY x PUMA TO LONDON WITH THE CREEPER PHATTY EARTH TONE EXPERIENCE

PUMA’s latest brand campaign has reached remarkable heights, and to mark this achievement, Rihanna herself graced the event held in London. The occasion? The launch celebration of the FENTY x PUMA Creeper Phatty Earth Tone sneaker. The venue underwent a stunning transformation into an underground garden, perfectly echoing the shoe’s natural earthy hues and the artistry of camouflage with grass and other natural elements. Attendees were treated to an immersive experience with interactive product displays, mesmerizing magic acts, and lively DJ sets by acclaimed DJs Skylatylaa, Talia A. Darling, and Kim Turnbull.

Among the notable guests were some prominent figures including Rihanna herself, along with Aitch, Bianca Saunders, Bree Runway, Dilara Fındıkoğlu, Elarica Johnson, Mawaan Rizwan, Michael Dapaah, Ayra Starr, Cktrl, Ciesay, and Tayce, adding to the event’s star-studded allure.

Excitement peaked as the exclusive Totally Taupe colorway of the FENTY x PUMA Creeper was announced to drop on April 18 at 12 AM EST, exclusively on PUMA.com. Additionally, the Green Fog and Warm White color options were set to launch on April 25 at 10 AM EST, available worldwide on PUMA.com, PUMA stores, and through global retailers such as Foot Locker, JD Sports, and Zalando. With such an extravagant launch and highly anticipated releases, the FENTY x PUMA collaboration continues to captivate fashion enthusiasts worldwide.

BORN IN OASI ZEGNA: THE BOOK 

“Born in Oasi Zegna” unfolds as a captivating narrative, weaving together Zegna’s timeless values with the natural beauty of Oasi Zegna. It serves as both a celebration and a call to action, highlighting the importance of community, environmental stewardship, and social responsibility. This book marks the beginning of a global initiative to expand the legacy of Oasi Zegna, with Milan as its first destination.

During Milan Design Week, the pages of “Born in Oasi Zegna” will come to life in an immersive exhibition, transporting visitors into the heart of Oasi Zegna’s landscape. From lush forests to cascading waterfalls, each page offers a glimpse into the beauty and vitality of this unique environment.

Exclusively available at Zegna stores and online, “Born in Oasi Zegna” invites readers to embark on a journey of discovery, embracing the values that have guided Zegna for generations. It is more than just a book; it is an invitation to join the ongoing legacy of Oasi Zegna and to play a part in shaping a more sustainable and harmonious future.

PUBLIC POSSESSION “MANUAL FOR MAGIC“

Invited to join the BAM practice, Public Possession embarks on a magical journey in Berlin for an unforgettable evening. Kicking off at the “BAM Space,” surprises await as day transitions into night. Anticipate massive inflatables, enchanting magic tricks, DJs & live music, a captivating poster installation, libations, and a secret surprise. In collaboration, BAM and P.P. team up with Alpha Industries for an exclusive collection featuring a modern twist on the iconic Bomber Jacket, Balaklava, T-shirts, and more. As the night progresses, the festivities move to “Studio 11/11” for an electrifying Audio/Visual extravaganza. DJ Line Up includes Bell Towers, DJ City, Public Possession DJs, Stella Zekri, Tereza, and VOE.

Timings:
BAM Space 19h – 21h
Studio 11/11 22h – 04h