MUSICIAN DON TOLIVER AND NICOLAI MARCIANO OF GUESS JEANS CONTINUE THEIR COLLABORATION AND PRESENT THE LEGENDARY 1970S SHOVELHEAD CHOPPER MOTORCYCLE

This project, which took 2000 man-hours to create from scratch, became possible with bespoke motorcycle expert Yaniv Evan of Powerplant Motorcycles. The resulting work has come to symbolize Don Toliver‘s creative universe, Hardstone, which encompasses fashion, design, and music. His latest album, «Hardstone Psycho», was released in June.

Nicolai Marciano has supported the musician for a long time. He created a custom leather tour wardrobe and kitted out his entire team in Guess products. In 2021, they first collaborated to make a Guess Originals merch capsule collection to coincide with the release of Don’s record «Life of a Don».

This time, the Hardstone motorcycle is a mashup of both Don and Nicolai’s collaborative, creative dialogue and Powerplant’s engineering prowess. Everything was custom built and fitted, with Don routinely getting hands-on during the build, engraving, and installing parts alongside Yaniv Evan’s team of experts. «GUESS did a fantastic job making sure the bike was just how I wanted it, and Powerplant made it all happen. I really enjoyed working with them both», says Don Toliver.

GIGI HADID BECOMES THE FACE OF RABANNES’S NEW FRAGRANCE “MILLION GOLD FOR HER”

Rabanne, renowned for choosing iconic ambassadors, has named Gigi Hadid as the face of its latest fragrance, Million Gold For Her. This new perfume marks the beginning of a bold, innovative fragrance line, presented in a striking bottle featuring Rabanne’s signature XL link. Gigi Hadid, a leading supermodel, TV presenter, and entrepreneur with over 78 million Instagram followers, epitomizes the fearless femininity and dynamic spirit that Rabanne celebrates.

Hadid will star in a vibrant campaign, set to Beyoncé’s empowering track “Pure/Honey,” which aims to inspire the next generation to embrace individuality. The campaign, launching on August 26, 2024, features Hadid in a golden Rabanne dress adorned with Swarovski crystals, highlighting her unique style and alignment with Rabanne’s rebellious ethos.

The fragrance, described by Hadid as a blend of powerful and beautiful notes with a touch of masculine elements, will be available in multiple sizes, along with a body lotion and deodorant spray. Jerome Leloup, Vice-President of Rabanne, notes that Hadid perfectly embodies the modern Rabanne woman, reflecting the Maison’s legacy and daring spirit.

TOM FORD PRESENTS THE NEW CATWALK LIP COLOUR CAMPAIGN WITH ANGELINA JOLIE

The campaign aims to showcase the power of feminine beauty, with Jolie embodying strength, self-confidence, and self-expression. Angelina Jolie, known for her accomplishments in film, theatre, and fashion, is also recognized for her humanitarian work. In addition to being an actress, she is now a fashion entrepreneur and recently founded Atelier Jolie, a sustainable fashion center. The campaign, directed by Mert Alas and Marcus Piggott, will feature images and videos of Jolie preparing for a role, highlighting her love for the camera and her self-confidence.

From 3 September, the campaign will feature images and videos of Angelina Jolie preparing for a role, a character who loves the camera as much as it loves her. A portrait of a woman who makes everything in her field of vision her own and draws her self-confidence from the power of her signature shade: The star shade of the campaign is the 16 Scarlet Rouge, which represents Jolie’s signature shade. With 10 existing and 6 new shades. The formula is designed to provide intense, long-lasting colour while nourishing the lips with a moisturising complex. The new TOM FORD Runway Lip Colour, an essential on the catwalk, is evolving into a true luxury piece that heralds a new era.

“EL AFFAIRE MIU MIU”: A STYLISH MYSTERY BY LAURA CITARELLA

Argentine director Laura Citarella, a prominent figure in the “New Argentine Cinema” movement, brings her signature blend of mystery and depth to El Affaire Miu Miu, the latest entry in the renowned Miu Miu Women’s Tales series. This 28th short film in the series continues Miu Miu’s tradition of collaborating with visionary female directors to explore themes of femininity and vanity in the modern world.

The film is set against the vast, enigmatic backdrop of the Argentine Pampas, where an Italian model, starring in a Miu Miu fashion campaign, suddenly vanishes. As a group of female detectives begins to unravel the mystery, they discover that the model’s disappearance is intertwined with the very clothes she wore and the landscape she traversed. Citarella skillfully merges Italian style with Argentine folklore, creating a suspenseful, female-driven narrative that echoes the influence of Hitchcock.

The film premiered at the Venice Film Festival on August 31, 2024, and will be available on Miu Miu’s digital platforms and globally on MUBI from September 27. Citarella, known for her focus on complex female characters and long-form storytelling, masterfully condenses her vision into this short format, making El Affaire Miu Miu a captivating exploration of fashion, identity, and the mysteries of the human psyche.

LOEWE INTRODUCES NEW FRAGRANCES: 7 ELIXIR AND EARTH ELIXIR

LOEWE has unveiled two new additions to its Botanical Rainbow collection, 7 Elixir and Earth Elixir. These perfumes are more concentrated versions of the existing 7 and Earth fragrances, enriched with a higher concentration of essential oils to create a more intense sensory experience.

7 Elixir is a bold reinterpretation of the original LOEWE 7 Eau de Parfum, enhanced with a richer concentration of essential oils for a more intense and mysterious fragrance. This scent reveals powerful notes of patchouli, red pepper berries, and amber, all grounded by the LOEWE Accord, a unique note crafted from the complex, resinous scent of the Spanish Rockrose wildflower, central to LOEWE’s fragrance identity.

Earth Elixir is a contemporary reimagining of the original LOEWE Earth Eau de Parfum, featuring a heightened concentration of essential oils for a deeper and more resonant fragrance. This rich, unisex scent combines floral, ambery, and musky notes such as truffle, pear, and oud with the fresh aromas of elemi, mimosa, and violet. The fragrance is grounded by the LOEWE Accord, a unique note inspired by the Spanish Rockrose wildflower, which embodies the brand’s distinctive olfactory identity.

Both perfumes are part of LOEWE’s broader narrative exploring the interplay between nature and humanity, with Earth Elixir emphasizing the connections between above and below ground elements, and 7 Elixir evoking celestial mysteries.

These new releases are available globally, and LOEWE fans can experience these powerful scents that bring the essence of both heaven and earth into a bottle.

G-STAR PARTNERS WITH OLYMPIC CHAMPION RHYS MCCLENAGHAN FOR GROUNDBRAKING FALL’ 24 CAMPAIN

G-STAR has launched a new brand campaign featuring 2024 Olympic champion and artistic gymnast Rhys McClenaghan. The Irish gymnast, renowned for his exceptional skills on the pommel horse, won the gold medal at the Paris Olympics, solidifying his status as one of the best in his field. In the campaign, McClenaghan performs his signature routines while wearing G-STAR’s Fall ’24 collection, creatively merging the worlds of gymnastics and fashion.

The campaign highlights G-STAR’s innovative denim designs, including the Bend 3D jeans and the Skater fit, showcasing their dedication to quality and creativity. This collaboration reflects G-STAR’s tradition of unexpected and unique partnerships, such as their previous campaign with chess champion Magnus Carlsen.

Rhys McClenaghan expressed excitement about the collaboration, noting the artistic connection between gymnastics and fashion. G-STAR’s Chief Brand Officer, Gwenda van Vliet, praised McClenaghan’s talent and discipline, emphasizing the brand’s commitment to surprising and contrasting combinations.

The campaign underscores G-STAR’s ongoing pursuit of creativity and excellence, aligning with their history of working with world-renowned talents.

LE LABO INTRODUCES ITS NEWEST CITY EXCLUSIVE FRAGRANCE, CORIANDRE 39

Every September, LE LABO releases the new City Exclusives fragrance. CORIANDRE 39 is an homage to Mexico City. Сilantro, or coriandre in French, is considered a controversial of all herbs. But LE LABO sees in it vegetal lushness, both grounding and surprising, which resonates with the essence of Mexico City, its vibrant energy and rich culture. Some of the fragrance’s notes — zing of spicy lime and aldehydic cilantro leaves, fresh, green florals, and an intoxicating musky dry down — create a sensory experience that teeters between tranquil and vibrant.

The fragrance will be available in all LE LABO stores worldwide in September and throughout the year in Mexico.

ACNE STUDIOS NEW FALL/WINTER 2024 CAMPAIGN STARRING WILLOW SMITH

On 5th September 2024, Acne Studios launches their new Fall/Winter 2024 campaign starring musician, author, and creator Willow Smith. Photographed by Jordan Hemingway, the campaign shows leather and denim pieces that are part of the FW24 collection of the brand. In both feminine and strong poses, Willow also showcases accessories from the FW24 runway, including the Multipocket `tool bag` as well as the Bowling `bowl bag`.

With this campaign, Acne Studios also celebrates their new partnership with Spotify, with Willow Smith being the first artist collaboration of this cooperation.