ON OUR RADAR

BYREDO INTRODUCES FIRST NEW FRAGRANCE OF THE YEAR: DESERT DAWN

Following the re-launch of their classic scent, Mojave Ghost, Byredo releases their newest fragrance, Desert Dawn, on September 5th.
Drawing inspiration from the desert as a wellspring of creativity, Desert Dawn opens with sweet and spicy notes of Cardamom and Rose Petals. These are followed by a heart of Sandalwood, Cedarwood, and Carrot Seeds, before finishing with a smoky yet fresh base of Papyrus, Vetiver and Silk Musk.

The release is accompanied by a campaign featuring Cherokee Jack, captured by Rafael Pavarotti. Backdropped by the Maspalomas Dunes in the Canary Islands, the campaign seizes the movement of nature, with a particular focus on the wind-blown sandhills.

GIVENCHY PRESENTS NEW ADDITIONS TO THEIR VOYOU HANDBAG LINE

This Fall-Winter Season, Givenchy expands its Voyou handbag collection with new additions. These variations reinterpret the original handbag in different sizes and shapes, each embodying the line´s distinctive style. As symbols of fashion and creative expression that explore feminine personality and identity, the new Voyou bags are highlighted in a global campaign featuring Dutch model Julie Hoomans, captured by Paris-based photographer Tess Petronio.
The newest Voyou collection maintains signature elements of sleek lines, tactile softness, and buckled shoulder straps, blending ladylike codes with a relaxed biker vibe.

The P´tit Voyou showcases functional elegance with two main compartments and an extra credit card slot, while its adjustable leather strap allows it to be worn as a shoulder bag or a clutch.
The medium Voyou, featuring a spacious main compartment and an inner zip pocket for daily essentials, offers flexibility in style with its adjustable leather strap, allowing it to be worn in multiple ways.
For those who carry just the essentials, the scaled-down Nano Voyou is perfect, combining everyday chic with effortless elegance.

CARHARTT EXPANDS WITH THE OPENING OF A SECOND STORE ON RUE SAINT HONORÉ

Carhartt WIP opened its first French store on rue Saint-Honoré 20 years ago, and now it’s reinforcing its presence with a second store next door. Designed by Salomee Faeh and the studio of Milanese architect Andrea Caputo, the new space at 72 rue Saint-Honoré showcases the men’s collection and combines natural wood with industrial elements. The original location at 66 rue Saint-Honoré now houses the women’s collection exclusively, marking Carhartt WIP’s first women’s store in France.

To celebrate, Carhartt collaborated with the Parisian brand Personalities to create a series of t-shirts for both men and womene, available exclusively at both stores from 26 September.

BUFFALO´S NEW FALL/WINTER 2024 FOOTWEAR COLLECTION

Since its inception in 1976, BUFFALO has evolved into a cult brand, known for bold and innovative designs. It´s iconic 90s platform sneaker, worn by superstars like Cher, Madonna, and the Spice Girls, continue to be celebrated today for embodying self-confidence and individuality.

With its new collection, BUFFALO celebrates unique Point of Views (#POV) for both the Fashionista or the Urban.
For those who want to infuse their wardrobe with a touch of toughness and edge, the Fashionista´s Ultimate #POV offers the perfect foundation. It features a variety of grunge-inspired shoes, including biker and heeled boots, alongside platform loafers and chunky heels.
For those looking to navigate the city in style without sacrificing elegance or practicality, the Urban´s #POV is the ideal choice. This part of the collection includes stylish yet functional boots in a range of seasonal colorways, giving city dwellers the chance to express their unique identity while staying on-trend.

With its dual-vision collection, BUFFALO invites everyone to make a bold statement on the streets like never before.

THE FERRARI CABINET: SPRING/SUMMER 25 SHOW MILAN

In Ferrari´s new Spring/Summer collection, creative director Rocco Iannone presents an intimate reflexion of the Ferrari wardrobe, capturing its exclusive identity and characteristics. Signature pieces such as the blazer, pants, bomber jacket and pencil skirt embody the brand´s codes, designed to sculpt the body’s silhouette while maintaining Iannone´s vision of freedom and movement.
Textures ranging from nylon leather to upholstered leather move around and evoke the design of 1970s steering wheels. Masterful 3D embroidery of the Prancing Horse is applied on dresses, T-Shirts and skirts. To further recall the mane of the Ferrari´s iconic horse, tassels on the heels of sandals sway around as models walk down the runway.

NIO COCKTAILS INTRODUCES EXCITING VARIATIONS OF THE CLASSIC NEGRONI

In celebration of Negroni Week, NIO Cocktails unveils new variations alongside the Classic Negroni: the Cuban Negroni and the Cold Brew Negroni.
NIO Cocktails honors the perfect balance of bitter and sweet in this iconic Italian drink, which was first crafted between 1919 and 1920 by Count Camillo Negroni. A regular guest of him, tired of the classic Americano, requested the Count to replace soda with gin, therefore creating the Negroni.

The Cuban Negroni diverges from the original by using Ron Satiago de Cuba instead of Gin, adding warmth and a hint of sweetness to the cocktail.
Meanwhile, the Cold Brew Negroni is a bolder variation, featuring a strong kick of coffee, merging two beloved Italian traditions into one drink.