The Florence-founded luxury brand Gucci is getting into the festive mood: A sneak peek of the Gucci Gifts campaign shows that the spirit of the Christmas season is as captivating as always. Creative Director Sabato De Sarno, who served for the Houses of Prada, Valentino, and Dolce & Gabbana before, visualized Gucci’s ready-to-wear looks from the latest collections alongside sophisticated, timeless jewelry and accessories such as the well-known bags and wallets. Besides classic shapes and bold materials, there are also lovely details: A wallet with a dachshund application and a small bag with the friendly face of a panda on it qualify themselves as ideal Christmas gifts for animal lovers among friends and family.  

Sabato De Sarno created a campaign around the products that features Gucci’s global brand ambassadors and friends of the House, and it’s all about one thing: family. No matter if it’s the family we were born into or the family we choose during our life – togetherness and love are the feelings dominating the visualization of the Gucci Gifts campaign. And they will stay, even when the Christmas and New Year’s Eve celebrations are long gone.