Berlin was buzzing on February 20th as we kicked off an incredible night at the arabsoda x

OOR Studio Store Event, powered by Numéro Berlin. Held at the OOR Studio Apparel

Store on Torstraße 76, the evening was all about celebrating fashion, culture, and

creativity. Guests got to explore arabsoda’s SS25 tailored collection, get first glimpses of

their upcoming bakhoor incense launch, and experience an unforgettable fusion of style,

culture and sound.

Starting at 7 PM, the event welcomed guests into an immersive experience where the

worlds of Middle Eastern heritage and Western contemporary fashion seamlessly

intertwined. The Berlin based streetwear Brand arabsoda, known for its Ready to Wear

garments, unveiled its SS25 tailoring collection, offering an exquisite preview of finely

crafted pieces that blend tradition with modern trends.

The atmosphere was set against the backdrop of the beautifully curated OOR Studio

space. Usman’s ongoing cultural work explores the intersection of heritage, community, 

and contemporary narratives, seamlessly weaving authentic storytelling into fashion, film, 

and photography—a vision that he shares with Converse. As part of Converse’s global 

creative community, the All Stars, Usman created and showcased an exclusive one-of-one 

arabsoda Chuck Taylor.

Elevating the night’s energy, Varholla delivered an unforgettable soundtrack, setting

the tone for an evening of style and cultural exchange. The event was further enriched by 

the short film screening of JAMEEL – A Light Unveiled directed by Ahmed Mesbah, offering 

a cinematic reflection on heritage and identity through a contemporary lens. Guests enjoyed 

drinks kindly madepossible by our friends at Elephant Bay, as well as an elegant pairing of coffee 

and dates by Bateel.

As the evening unfolded, conversations sparked, and the creative spirit of Berlin came out

strong. The arabsoda x OOR Studio Store Event was more than a showcase—it was a

statement. A testament to the power of collaboration, craftsmanship, and cultural dialogue.