FOLLOWING THE NATURAL CALENDAR WITH CANADA GOOSE

WORDS BY LEONIE KAMPEN

Canada Goose, known for crafting high-performance outerwear, apparel, footwear and accessories with Canadian heritage, has just launched this year’s summer clothing line, including eyewear too.

The everyday essentials introduced are lightweight, made from breathable fabrics and come in bold, season-defining colours. The brand constantly pushes boundaries in design, functionality and style, empowering discovery as a whole. Beyond aesthetics, the summer designs are built to adapt to heat, motion and changing conditions, making them the perfect companion no matter the occasion.

What better place than Italy to celebrate a summer collection?

Invited guests arrived for a two-day stay in the idyllic landscape of Tuscany. The goal of the trip was to step into a different rhythm – one not led by deadlines or agendas, but by the natural world itself. Fostering “Natural Intelligence,” Canada Goose’s new brand platform emphasizes nature as the world’s oldest operating system: being present by simply starting to notice.

Following the “Natural Calendar” rather than that of the corporate world, this local expedition marks the summer solstice. This ancient calendar follows the year through solstices, seasonal shifts and celestial events.

Kicking off the season with a very special tradition, the stay was anchored in Acqua di San Giovanni, an Italian ritual rooted in renewal, observation and connection to the land.

This is how it works:

COLLECTING PLANTS

On the evening of June 23 (before St. John’s Day on June 24), aromatic herbs and flowers such as St. John’s wort, lavender, rosemary, sage and rose petals are traditionally gathered.

LETTING IT STEEP OVERNIGHT

The plants are placed in a bowl or jug of fresh water. This container is left outside overnight so it can absorb the energy of the moon and the morning dew.

WASHING THE FACE

Early in the morning on June 24, people wash their face with this fragrant, “magical” water.

This ritual symbolizes spiritual rebirth and the start of a blessed, peaceful new season. It is believed to purify the spirit and ward off negative or “evil” energies. Beyond its spiritual meaning, it is also thought to cleanse and nourish the skin, preserving beauty and youth for the rest of the year.

Beyond the spiritual cleansing, day two was filled with foraging workshops inspired by local plants, herbs and seasonal traditions, as well as bushcraft sessions focused on shelter building and fire making.

Afterwards, guests returned home recharged and reconnected with nature – and with a renewed way of noticing, at least for a moment. And if that feeling fades, Canada Goose will continue to create moments that bring people back outside, and back into nature.

The Canada Goose Summer collection is available here.