There are few voices as closely associated with the holiday season as Mariah Carey’s. For its new Holiday Gift Campaign, Gucci brings the pop icon into its festive universe, joining forces with the singer for a celebration shaped by nostalgia, glamour and the House’s unmistakable sense of playfulness.

Directed by Harmony Korine, the campaign film unfolds inside a hotel transformed in expectation of Carey’s arrival. Elaborate decorations, festive preparations and an atmosphere of heightened anticipation set the scene as the opening notes of All I Want For Christmas Is You signal the return of the holiday season. At the centre of it all, Carey appears in pieces from Gucci’s new Butterfly special collection, drawing on the iridescent qualities of the butterfly – a recurring motif in the singer’s visual universe and the title of her 1997 album.

Alongside the film, Gucci presents a curated selection of gifts that brings together the House’s signature codes and expressive seasonal designs. From shimmering interpretations of the Starlet, Gucci Duffle and GG Marmont bags to the soft suede Paparazzo, the selection moves between statement accessories and everyday essentials. GG Monogram boots, Horsebit loafers, Ace sneakers and Vittoria pumps join an assortment of hats and scarves, offering a wardrobe for the festive season and beyond.

With Mariah Carey at its centre, Gucci’s holiday campaign taps into the collective nostalgia of the season while approaching its familiar rituals through the House’s own distinctive lens.