RESIDENZA 725 THE NEW DIMENSION OF LUXURY RETAIL

RESIDENZA 725,PRESENTS LINGUE TAGLIENTI, LUCA TREVISANI’S RESIDENCY IN THE VIA DELLA SPIGA SPACE IN MILAN.

The residency culminates with a dinner performance and an exhibition open to the public for just three days in May 2024. In the art world, the RESIDENCY format plays an essential role, referring to a simultaneously temporary yet interminable space in which art exists, happens and comes into contact with its audience so as to resonate in society and the collective imagination. This was the starting point for the new concept that inspired the RESIDENZA 725 team to transform its business model after a journey of more than ninety years under the name Coltorti, which established this historic Italian retailer as an international omnichannel player.

Luca Trevisani’s residency culminates in a banquet where the artist stages a battle between nature and culture, sculpting nourishment and metamorphosis. Both unreal kitchen and a way of producing shared knowledge, guests will find themselves involved in subtle participatory extortion that critically rewrites the notion of raw material and involves the public in the unprecedented triple role of witness, party, and collaborator.

The table also features a pair of metamorphic sculptures based on two iconic shoe models by the Italian brand Marsèll, technical partner of the residency project. Luca Trevisani has created two bread sculptures for the occasion, crystallising the act of walking while experimenting with the metamorphosis of bodies. Ai Piedi del Pane is a chapter in the artist’s plastic research, which has questioned the historical characteristics of sculpture for over fifteen years as part of a dynamic study that probes the indeterminacy of the material world and our experience of things.

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