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SWAROVSKI – MASTERS OF LIGHT: FROM VIENNA TO MILAN’ IM PALAZZO CITTERIO

SWAROVSKI LAUNCHED ITS TRAVELING EXHIBITION “SWAROVSKI – MASTERS OF LIGHT” IN MILAN

This exhibit will be displayed at Palazzo Citterio running until 14th of July. Curated by Creative Director Giovanna Engelbert and British fashion journalist and critic Alexander Fury, the exhibition highlights the nearly 130-year legacy of the Austrian crystal company and its impact on fashion, jewelry, and pop culture.

After debuting in Shanghai last autumn, “Swarovski – Masters of Light” is now being showcased in the historic salons of Palazzo Citterio, an impressive extension of the Pinacoteca di Brera in central Milan. This cultural collaboration with one of the city’s premier museums allows the public to view the newly renovated palazzo for the first time. The exhibition offers a journey through Swarovski’s history, from its founding in 1895 to today, bringing to life the tradition and innovative spirit of one of Europe’s oldest luxury brands. The Swarovski – Masters of Light exhibition in Milan showcases crystal-encrusted fashion creations by designers like Balenciaga, Dior, Gucci, Schiaparelli, Versace, and Armani.

Alexis Nasard, CEO of Swarovski, and Creative Director Giovanna Engelbert expressed their excitement about presenting the exhibition in Milan, a global fashion hub. The partnership with the Pinacoteca di Brera at Palazzo Citterio provides a unique setting to showcase Swarovski’s craftsmanship and heritage.

The exhibition spans seven thematic areas, from Swarovski’s origins in 19th-century Austria to modern-day Milan, including a chronology of the brand, a showcase of statement jewelry, the first lab-grown diamond collection, and collaborations with music and film. The special Mathemagical section highlights Swarovski’s craftsmanship and includes couture looks designed by Giovanna Engelbert for the Metropolitan Museum of Art Costume Institute Gala. Including over 50 crystal-adorned outfits from brands like Prada, Miu Miu, Fendi Couture, Gucci, Atelier Versace, Armani Privé, Alexander McQueen, Louis Vuitton, Thierry Mugler Couture, and Vivienne Westwood, as well as historical pieces like a unique 1895 creation by House of Worth.

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