ON OUR RADAR

TOMMY HILFIGER X CADILLAC FORMULA 1® TEAM RELEASE FANWEAR

Tommy Hilfiger introduces a new Tommy Hilfiger X Cadillac Formula 1® Team fanwear, bringing together two American icons and celebrating their shared heritage in red, white and blue. Inspired by the official team kit, the collection focuses on three gender-inclusive pieces – a Varsity Jacket, T-Shirt and Polo – that balance classic style with the energy of Formula 1 ®. Elevated everyday essentials designed in crisp white and detailed with bold striping channel a modern expression of team pride. The season arrived at Silverstone on July 5th, where Cadillac Formula 1® Team drivers Checo Pérez and Valtteri Bottas introduced the new fanwear.

STRENGTH IN CLASSICAL DANCE: ASICS SPORTSTYLE AND EMPTY BEHAVIOR PARTNER UP FOR NEW FOOTWEAR COLLABORATION

Under the theme “Powerette”, ASICS SportStyle and EMPTY BEHAVIOR present the HYPERSYNC™ shoe. Designed with a low profile silhouette the HYPERSYNC™ shoe reimagines the wrestling shoe with elements of the dance shoe, celebrating the beauty of movement and balance. It perfectly captures the “Powerette” theme—a fusion of strength and classical dance. The ASICS x EMPTY BEHAVIOR HYPERSYNC™ shoe will be available from July 19, 2026 through selected retailers and ASICS channels.

POLAROID DROPS ANOTHER PROVOCATIVE REMINDER THAT THE BEST OF LIFE IS ANALOG

Supporting the launch of the brand’s newest camera, the Go Generation 3, Polaroid brings a conversation around data centers and water consumption directly to the beach. Polaroid aimed to create a visual that would capture attention. And while the stunt references one of today’s most talked about technology debates, it uses it as a metaphor for a bigger conversation – our growing over-digitalization and the increasingly human need to step away from it.

BIRKENSTOCK AND REPETTO UNITE FOR UNIQUE COLLECTION

Bringing together two iconic Houses through a shared focus on movement and craftsmanship, this capsule collection reimagines three models through the lens of dance, featuring details inspired by ballet ribbons, delicate lines, and Repetto’s signature color palette. Conceived in Paris and crafted in BIRKENSTOCK’s German workshops, the collection will be available starting July 16, 2026.

20 YEARS ESCENTRIC MOLECULES

For its 20th anniversary Escentric Moleclues is releasing its signature scents Escentric 01 and Molecule 01 in special 200-ml-Editions. Marking a new chapter for Escentric Molecules, the design of the two iconic fragrances experiences reinvention – still minimalist, yet more luxurious. A tribute to the design-led aesthetic of Escentric Molecules, the cap lends the bottle a tactile, architectural quality, transforming it into a covetable object.