THE WORLD WAS ON FIRE AND NO ONE COULD SAVE ME BUT YOU

The House unveils the Gucci Primavera campaign, celebrating the sense of rebirth and transformation that comes through the power of love. Directed by Johan Renck, the short film stars Kate Moss lip-syncing to Chris Isaak’s “Wicked Game” as a room of strangers awakens, pairs off, and falls in love on the dance floor. Photographed by Michal Chelbin, the campaign also features intimate portraits inspired by modern Renaissance imagery, bringing together 10 talents from music, film, fashion, and sport, including Xiao Zhan, Jin, NINGNING, Tom Brady, Alex Consani, EsDeeKid, Lee Young Ae, Shawn Mendes, Rico Nasty, and Tarzzan.

The campaign showcases the collection from Demna’s debut fashion show for Gucci, introducing a new vocabulary of silhouettes and textures centred on lightness and ease. Balancing contemporary dressing with the House’s heritage, the collection reflects Demna’s evolving vision for Gucci and its identity.

ULTRA VIOLET FW26: KEEPING YOUR HEAD LEVEL AT HIGHER GROUNDS

At the dizzying altitude of the Austrian Alps, Ultra Violet remains reliable: The premium line of Alpha Industries carries through the Fall/Winter season with various designs.

The collection is anchored by the CWU-45/P, building on Alpha’s established flight jacket language while introducing new materials, finishes, and camouflage treatments. Alongside it, iconic styles such as the MA-1, N-2B, and B-15 return in refined interpretations, spanning high-end flight nylon, leather, quilting, and shearling. Overall, the range balances Alpha’s aviation heritage with a more contemporary, elevated approach.

The Ultra Violet Fall/Winter 2026 collection will be available from 27.08.2026 at alphaindustries.eu, the Alpha Industries Store Frankfurt and selected retailers across Europe.

LOEWE PRESENTS THE FALL WINTER 2026 CAMPAIGN 

LOEWE heads to Mont Blanc for its Fall Winter 2026 campaign, photographed by Talia Chetrit at Pointe Helbronner. Against an otherworldly landscape of snow, ice and granite, Jack McCollough and Lazaro Hernandez’s collection brings together bold colour, innovative materials and reimagined silhouettes, from vibrant knitwear and shearling to the new Amazona 180 in suede.

The campaign also spotlights a capsule of bags inspired by artist Cosima von Bonin, including special editions of the Amazona 180, Puzzle and Flamenco. With a dynamic cast and Chetrit’s surreal imagery, LOEWE captures the season’s spirit of adventure, movement and fearless craftsmanship.

AESOP INTRODUCES: ANTITHESIS INTENSE BODY CLEANSER 

A new addition to the body cleansing range, Antithesis Intense Body Cleanser combines contrasting notes of intense warmth and crisp freshness. Black pepper and crushed coriander seeds create an unconventional citrusy, woody and herbal aroma that awakens the senses.

Despite its intensity, the gentle, softly foaming gel effectively cleanses the skin, leaving it feeling refreshed and the mind invigorated.

THIS WINTER’S UNIFORM: GREY ON GREY

Grey is having a moment this winter, appearing across collections from Carven, Max Mara, Bottega Veneta and TEURN Studios – from silver and soft melange to deep anthracite and warm taupe.

Different shades are worn effortlessly together, through tailoring, knitwear, long coats and fluid trousers. Tonal dressing makes grey feel softer and less severe – less like a trend, more like a new everyday uniform.

One to wear all winter.